Many of you will recognize this drink as a variation on the Negroni. It was invented in 1920 in Venice, and within a decade, the Negroni had crossed the border and landed in Paris. There, the American expat crowd substituted bourbon for gin and dubbed it The Boulevardier, named after a short-lived magazine published by a Rockefeller scion. You can serve this straight up or on the rocks.


1.5 fluid ounces bourbon

1 fluid ounce Campari

1 fluid ounce sweet vermouth

Orange slice, for garnish


  1. Add the bourbon, sweet vermouth, and Campari to an ice filled cocktail shaker.
  2. Stir well for about 10 seconds.
  3. Strain into a chilled martini glass.
  4. Garnish with the orange slice and serve.